Facebook sees $60 billion in market value erased in just 2 days as advertisers like Starbucks and PepsiCo halt social-media spending Drew Angerer/Getty Images Facebook shares fell roughly 1% on Monday morning as more advertisers announced boycotts of its platform. The drop followed an 8.3% slide on Friday amid the first round of pulled advertising . The two-day stock decline resulted in roughly $60 billion being erased from Facebook's market value. Starbucks, PepsiCo, Coca-Cola , Unilever, and Verizon have all suspended their advertising on Facebook — and in some cases, on other social media platforms too. Daniel Salmon, a BMO Capital Markets analyst, said the boycott wouldn't significantly hurt Facebook's revenue, as it has more than 8 million advertisers.